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No habrá iPad de 7 pulgadas, no tienen sentido según Jobs

Seguimos con más información sobre la repentina aparición de Jobs en la presentación de la información fiscal del último trimestre de Apple.

El primer punto tocado por Steve Jobs fue Android como plataforma móvil. Según el CEO de Apple, Google suele denominar a Android como “Open” y al iOS/iPhone como “cerrado”. Esto es un poco falso, y opaca la verdadera diferencia entre los dos enfoques. [leer la declaración completa]

Luego, Jobs quiso ser contundente respecto a la competencia en el mercado de los Tablets y a la vez terminar con algunos de los rumores que vienen circulando en internet sobre el iPad de 7 pulgadas.

A pesar de que la mayoría de Tablets, sobre todo los basados en Android, están saliendo con una pantalla de 7 pulgadas, Jobs ha dicho que ellos no tienen planeado utilizar ese tamaño por diversos aspectos que se resumen en inútiles “estos los tablets de 7 pulgadas deben venir con una lija para que los usuarios puedan limar sus dedos”
iPad Android Tablet jobs -2
7 pulgadas no es ideal para un Tablet de pantalla táctil debido a la usabilidad y efectos de hardware:
- Según estudios realizados por Apple, 10 pulgadas es un tamaño minino de pantalla para este tipo de dispositivos
- Los dedos de los humanos normales son demasiados grandes para golpear con precisión en los iconos de una pantalla con ese tamaño
- Los tablets de 7 pulgadas son en realidad 45% más pequeños que el iPad
- 7 pulgadas no es un buen tamaño para las aplicaciones de un Tablet debido la resolución
- Los Tablet de 7 pulgadas no tienen sentido si pretenden ser un hibrido Tablet-móvil debido a que la mayoría de usuarios ya cuenta con un smartphone en su bolsillo
- Los Tablet de 7 pulgadas son demasiado grandes para competir con un smartphone y demasiado pequeños para competir con el iPad
- La mayoría de Tablets basados en Android están siendo lanzadas con Froyo, un sistema operativo no recomendado ni por el mismo fabricante del Software, Google.
- el iPad tiene 35 mil aplicaciones en la App Store, mientras que esta generación de tablets de 7 pulgadas no tienen nada, ni una.
iPad Android Tablet jobs -1
Finalmente, Jobs dijo que  no tiene problemas en fijar el precio de venta ya que los procesos del iPad son el la mayoría de los casos los mismos del iPhone (un golpe más a los tablets Android, en especial al Galaxy Tab).  Y además, los productos de Apple son baratos ya que casi todo se fabrica en casa (procesador A4, software base y aplicaciones, ingredientes para la batería, etc.)

[...]Transcripción de Jobs respecto al iPad
Second, I’d like to comment on the “avalanche” of tablets poised to enter the market in the coming months.

First, it appears to be just a handful of credible entrants, not exactly an avalanche.

Second, almost all of them use seven-inch screens, as compared to iPad’s near 10-inch screens. Let’s start there.

One naturally thinks that a seven-inch screen would offer 70 percent of the benefits of a 10-inch screen. Unfortunately, this is far from the truth. The screen measurements are diagonal, so that a seven-inch screen is only 45 percent as large as iPad’s 10-inch screen. You heard me right: just 45 percent as large.

If you take an iPad and hold it upright in portrait view, and draw an imaginary horizontal line halfway down the screen, the screens on these seven-inch tablets are a bit smaller than the bottom half of the iPad’s display. This size isn’t sufficient to create great tablet apps, in our opinion.

While one could increase the resolution of the display to make up some of the difference, it is meaningless unless your tablet also includes sandpaper, so that the user can sand down their fingers to around one-quarter of their present size.

Apple has done extensive user testing on user interfaces over many years, and we really understand this stuff. There are clear limits of how close you can physically place elements on a touchscreen before users cannot reliably tap, flick or pinch them. This is one of the key reasons we think the 10-inch screen size is the minimum size required to create great tablet apps.

Third, every tablet user is also a smartphone user. No tablet can compete with the mobility of a smartphone. Its ease of fitting into your pocket or purse. Its unobtrusiveness when used in a crowd. Given that all tablet users will already have a smartphone in their pockets, giving up precious display area to fit a tablet in their pockets is clearly the wrong trade-off.

The seven-inch tablets are tweeners: too big to compete with a smartphone, and too small to compete with an iPad.

Fourth, almost all of these new tablets use Android software, but even Google is telling the tablet manufacturers not to use their current release—Froyo—for tablets, and to wait for a special tablet release next year. What does it mean when your software supplier says not to use their software in your tablet, and what does this mean when you ignore them and use it anyway?

Fifth, iPad now has over 35,000 apps on the App Store. This new crop of tablets will have near zero.

And sixth and last, our potential competitors are having a tough time coming close to iPad’s pricing, even with their far smaller, far less expensive screens. The iPad incorporates everything we’ve learned about building high-value products, from iPhones, iPods and Macs. We create our own A4 chip, our own software, our own battery chemistry, our own enclosure, our own everything. And this results in an incredible product at a great price.

The proof of this will be in the pricing of our competitors’ products, which will likely offer less, for more. These are among the reasons that we think that the current crop of seven-inch tablets are going to be DOA—Dead on Arrival. Their manufacturers will learn the painful lesson that their tablets are too small, and increase the size next year, thereby abandoning both customers and developers who jumped on the seven-inch bandwagon with an orphaned product. Sounds like lots of fun ahead.

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